Summary: Steve Craig's article, "Men's men and Woman's woman," is about how, often in advertisement,the commercials seem to be focused on a specific audience and gender.. Although  there are some commercials that appeal to both genders, many only appeal to one. The categories that Craig has created for his findings are "men's men, men's woman, woman's woman and woman's men." He uses examples in his article to prove his points by using old commercials that aired during the time the article was created. In addition to these commercials appealing to a certain gender, Craig points out that the viewer can also relate to or want to be the person in the commercials. Some relate to the ads therefore causing people to want to buy the product the advertisers are trying to sell.Craig also points out that certain commercials are aired at certain times. He states that most commercials aimed at "woman with children were nearly four times likely to appear during day time soap operas than during weekend sports" (189) and vice versa for commercials aimed at men. Men's commercials mostly aired during the weekend during sports. For men the commercials are pretty much like the woman's, where they want to be in the actors position or can relate to them. The people creating advertisements for the products they want to sell try to take the feeling of belonging and create a scenario that people want to be in. To sum it all up, Craig uses his evaluational of gender biased ads to tell readers of his discovery about our gender based world.

Response: I never really noticed the difference in commercials until I read Steve Craig's article for my English class. I did  notice, however, that I enjoyed some commercials and not others, but never put to much thought into it. Even though in class we are doing an essay about his article and an ad of our choice, I couldn't stop thinking about how I never thought about this before; how advertisers in a way have tricked people into wanting to buy there product and making said people relate to them or wanting to be the person in the ad. After some thinking, I have come to agree with what Craig has said about how commercials are often gender based. I now watch television and I can now see the very commercials he was talking about. The ones that appeal to one gender but not the other. It's funny how things like this you often only notice because someone else has pointed it out to you, like in my case. It begins to make a person think about if there is anything else they have missed that are gender based.